Warner Bros. extends DVD rental delay
Los Angeles, CA, United States (AHN) – Warner Bros. will extend the time customers have to wait to watch movies on DVDs from services such as Netflix to 56 days, more than twice as long as the current delay.
The move is a bid to bolster flagging DVD sales as well as fledging online movie service UlraViolet, which lets buyers of DVDs or movie downloads watch those movies online using computers, smartphones or tablets.
Warner Bros. has told movie rental companies that it wants the eight-week delay a standard part of its deals. Netflix has agreed to the terms, but Redbox has not yet signed on, the website AllThingsDigital reported.
Coinstar, parent company of Redstar, has deals with Sony Pictures, Lions Gate Entertainment and Paramount Studios to obtain DVDs for rental the same day they are released for sale.
In 2010, Warner Bros imposed a four-week delay on rental outlets.
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