Michigan Bans Alcoholic Energy Drink Four Loko
Lansing, MI, United States (AHN) – Four Loko the popular alcohol infused energy drink popular on college campuses has been banned in Michigan. Stores now have 30 days to remove it from shelves, but store owners aren’t worried they know a new drink will take its place or consumers will make their own mixes.
On Thursday Michigan’s Liquor Control Commission on a 201 voted to ban alcoholic energy drinks like Four Loko. The ban came a day after Chicago’s City Council proposed their own ban on energy drinks that contain alcohol and follows an already enacted ban in Utah.
Health experts have signaled out Four Loko in their campaign to have the product banned and just recently students in Washington and New Jersey were hospitalized after drinking Four Loko.
“The popularity of these drinks are increasing among college students and underage youth,” Commission spokeswoman Andrea Miller said. “They felt it necessary that this product should be banned in Michigan until further research.”
Phusion Projects the company which makes Four Loko said the popular product contains 12 percent alcohol and a 23.5-ounce has as much caffeine as a tall Starbucks coffee.
However critics of the drink say the caffeine masks the effects of the alcohol. Thereby, leaving young consumers unaware of their intoxication level and prompting them to drink more.
Phusion contends consumers have been mixing alcohol and caffeine for years in such drinks as Red Bull and vodka and rum and cola for years.
Michael Mansour, owner of Spartan Spirits near the Michigan State University campus told The State News, “If they can’t get it prepackaged in one unit, then they’ll buy it separately and mix it themselves. They’re going to do it, whether they package it that way or not.”
He went on to say, “In this market, we are always changing and staying on top of what our students’ appeal is. We are constantly staying up on what’s the latest, greatest newest product, so something will come out.”
Phusion plans on challenging the action and released a statement Thursday saying that Michigan’s liquor commission did not provide advance notice of its proposed action and “did not give parties who will be affected by the ban any opportunity to be heard on whether the ban is warranted or authorized by law.”
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