In its website, www.myluxureal.com, home buyers can have a quick search for a property in preference to location, property type and price. Photos have been included for each property for a better view of sample unit. The website posts brief information such as the amenities, location, nearest road that travellers are familiar with, the typical venues you can see near the property and some write ups of featured properties. You can also browse either by developer or by the latest properties. If you want to be updated you can check out their news and events, and do not forget to view their latest promos posted for some properties to get discounts, add-on furnishing and more.

LuxuReal International is also looking for partners for Philippine real estate projects such as Global Sales Managers, Brokers and Agents and Global Referral Partners.

For more details on LuxuReal International, Inc., visit their website at http://www.myluxureal.com and experience luxury living within your reach.

For inquiries visit http://www.myluxureal.com/contact-us/

LuxuReal International has the primary goal of fully satisfying their customers desire to invest and find their dream homes, condos, farm lots, vacation & beach resorts. They are partnering with the best property developers so that they too can provide their customers the best value for customer’s investment.

Like every other real estate agent, you know how tough it is to find quality real estate leads. You need potential clients to take action now! Not wait, sit on the fence for a while and eventually slip away. So how can you catch these clients hook, line and sinker? Learn how to market and advertise YOURSELF! Take advantage of the features your realty website offers that allow you to show off.

Write a catchy and creative blurb on your professional skills, attitude and star sales qualities.

Remind your clients to interact with your website. Ask them to fill out a form, contact you and save their favourite properties. Make them communicate with you in any way possible.

Take advantage of every touch point. Store clients’ e-mails, phone numbers and addresses. Make sure to contact every single person that makes contact with you.

Don’t fall into the background. Stay top of mind with a monthly newsletter, deal of the month or open house invitation.

Always show customers what’s in it for them. Sell yourself through your abilities, actions and services not through boasting, bragging or arrogance.

Make an offer they can’t refuse. Promise a free home staging quote, t-shirt, mortgage broker quote or even a useful real estate report if they fill out a form. Remember, everyone LOVES something for free. Tag team with an industry specialist to make it happen.

Identify what makes you different from every other money-hungry agent. Create a Unique Selling Proposition for your services and run with it. Make it the bread-and-butter of your business.

Ask them for referrals, testimonials, questions and requests. Keep your phone number and e-mail visible and in the right places. Present a call to action that encourages them to follow through.

Make your REALTOR® website a real estate research headquarters. Give your visitors ALL the info they need to know. You can bet buyers & sellers will get online to make an informed decision long before they take any definitive action with an agent. Why not be the one-stop-shop? Appeal to their every real estate need, want and desire. With the right marketing and advertising strategies, they will stay on your site longer and visit more often. That’s how you ring in the qualified sales. Cha-ching!

While there has been a surge in recent luxury home sales, we have noticed some trends that have become apparent in today’s market, effecting both pricing and sales. Rather than provide puffery, let’s look at some concrete data from the current marketplace provided by Altos Research LLC. Surprisingly, the results have been better than expected; however we need to keep a close eye in the coming months for a more grounded and substantive sample.

For Sellers: The coming months are going to be the best opportunity to sell with low interest rates and the seasonally active marketplace.  Unfortunately, there are many more luxury homes for sale than qualified buyers, which will leave much inventory unsold or stagnant. In looking at pending homes sold in Rancho Santa Fe, Del Mar, Coronado, and La Jolla, most have been priced very aggressively or have had a substantial price reduction prior to the pending date due to softness in the luxury market. Selling an estate in this current market takes aggressive pricing, superior marketing, and a value substantive presentation. This is what buyers are looking for and they are definitely out there to be had. First and foremost, inventory is on the climb throughout San Diego. All markets have shown an uptrend in inventory with data going back to 2007.

Median Asking Prices: Rancho Santa Fe has shown the largest downward trend in median asking price, while the other markets have shown to be a bit more stable. Upon analyzing the recent sales in Rancho Santa Fe it has become apparent many low-priced bank owned or distressed sales have created softness in this upper-tier market.

The Good News: The average days on the market is actually trending downward, showing a surge in demand, however the average amount of days on the market remains slightly above 200 days, a trend indicating active buyers are being selective and cautious.

The Indicators: A good snapshot is how many listing prices are being reduced.  This would signify a weakness in the market with Sellers pricing downward in hopes of a quicker sales. There has been a downward trend in listing price reductions however.

The market active index is still very much a “Buyer’s Market”, all registering below a scale of 15.

For Those Looking To Sell: June, July, and August will be the best opportunity for Sellers as the market cools towards the end of the year and interest rates are likely to increase.  It’s going to be a long crawl back to a more normalized market and REO (Bank Owned) sales will continue to be the benchmark for market value.

Anderson+Boatcher, a strategic partnership under Willis Allen Real Estate, specializes in the Coastal San Diego luxury real estate market. To stay up to date on the Coastal San Diego luxury real estate market and to view the most comprehensive source of real estate opportunities, visit www.anderson-boatcher.com

Real Estate companies are also reducing health care benefits, 401k benefits, and stock options. Real estate firms are trimming the fat, even while the real estate market continues to show signs of improvement. Real Estate companies, according to the survey conducted by Grat Thornton LLP are most concerned about the cost of employee benefits.

While the Chicago Real Estate market is improving, these numbers illustrate an extreme contradiction in the real estate industry. While real estate companies remain optimistic about the future of their industry, cost cutting measures reflect a distinct pessimism in their own industry.

Is the real estate industry in a true recovery mode, or is a second micro-bubble emerging. As of right now, it is not clear, but there definitely a discrepancy between internal practices of real estate firms and gauges of the real estate market. Speculation surrounding real estate is always apparent. But is it beneficial when the speculation directly opposes the actions of Real Estate firms and brokerages?

So what can we learn from this contradiction? Is the market over-valued?  Is a secondary bubble forming after we slowly emerge out of the recession? Whatever the case, it is clear that the real estate market may still be over-valued, as firms still continue to cut costs, while the real estate market continues to improve.

Start by understanding that more and more people are relying on the web to learn about the entire real estate process. There has also been a shift in consumer from Generation X to Generation Y. First-time buyers from GenY will have different communication needs, purchasing behaviour and housing requirements than their earlier counterparts. Now more than ever, it’s vital for all real estate professionals to understand why the Internet is so crucial to today’s industry, and why choosing not to get involved would reduce their profits and competitive edge.

As today’s potential client has less time than ever before, they desire their information served on a silver platter. So why not deliver the information they want and make it available to them 24 hours a day? Give them a one-stop-online-real-estate-shop to help them buy their dream home? That’s what they’re looking for. Nowadays, they expect it.

So why are customers so apt to house-hunting online?

1.  Well first, it saves them time, and plenty of it. Who has the energy to flip through a mile-high pile of messy newspapers? Or make 20 preview appointments with a REALTOR®? Certainly not the urban jet-setters, soccer moms or suits of today’s world.

These Internet savvy buyers will take an average of 4.5 weeks to look for information on homes and neighborhoods before ever contacting a real estate professional, as compared to a traditional buyer that takes only 1.5 weeks. However, once the initial information gathering is complete, Internet buyers spend significantly less time with their agent and preview far fewer homes, spending 2 weeks, compared to 7 weeks for the traditional buyer.

2.  Online buyers also enjoy a greater sense of control. Real estate websites of today embrace a more user-friendly attitude than ever before. The Internet helps these buyers better understand the whole home buying process, and puts them in better control of that process. They can refine their needs and wants and comparison shop to paint a more detailed picture of their dream home for you. In the end it also helps save you time, so you can steer clear of what they don’t want, and deliver on what they do.

Just know that if they’re looking for a ‘4-bedroom, 3-bathroom raised bungalow with a salt-water outdoor pool and white picket fence, close to the highway yet nestled in a quiet community and close to a nature trail’…you’ll be the first to know.

3.  Internet buyers tend to be global risk-takers. They are more willing and able to relocate now more than ever. These buyers are looking to move to different parts of the country, and use the Internet to scope out the hottest trends. They want to settle into a new lifestyle and status, not just a new home. With it they’ll earn a trend-setting label among friends and colleagues, and a life experience they’ll never forget.

Internet buyers are expanding their families at a slower pace, having children significantly later than their baby-boomer counterparts. As a REALTOR®, you need to appeal to their sense of freedom, mobile lifestyle and ability to live in an exciting new place, whether on their own or with a partner.

4.  The information they need is available at the touch of a button, anytime, anywhere. Whether they’re searching for a home on their lunch break or at 2am, they have all the resources they need on their timetable. They don’t have to play phone tag to answer their questions. Everything they need is ready and waiting for them online.

Keep in mind that Internet homebuyers want as much detailed information as possible. Therefore, real estate professionals that offer websites with specialized, inside information and detailed listings including plenty of quality photos and virtual tours, will be more likely to capture these customers.

So, who exactly are these Internet savvy homebuyers, anyway? Let’s take a closer look at the Internet homebuyer profile and how they differ from traditional buyers.

They enjoy a controlled environment.The Internet empowers this type of consumer. They have control of the search process, by way of privacy and freedom. They can regulate the level of communication they choose to have with an agent or agency, and therefore feel less pressured and more comfortable in the decision-making process.

They are usually first-time buyers.The Internet buyer tends to be new to the real estate purchasing market, and is younger, wealthier, more likely to be married and better educated than a traditional buyer.

They want to be as informed as possible. These buyers want a complete understanding of what they’ll be jumping into. Not just listings and prices, they want information on the entire real estate transaction, from agent negotiations to legal procedures. They want all the real estate marketing tools wrapped into one complete package.

Internet savvy real estate professionals are at an advantage to fill in the gaps for these types of clients. Armed with this buyer profile and the proper real estate internet marketing tool, you can learn to better recognize and understand the requirements of this market niche. Think of real estate professionals like a GPS Navigation System for the Internet homebuyer. The Internet is their road map, but they still need detailed navigated directions to get to their destination; a guide to help them through the negotiation and transaction processes of home buying.

Remember, these Internet buyers will judge your competency based on your online perception. Establishing an online presence through a user-friendly real estate website and e-mail has become a benchmark of professionalism for all business. So, if you find your business is lacking in this department, keep in mind that valuable sales are being lost each passing moment. A website can therefore only compliment your role in the home buying process. Take action and get your real estate business online. Farming, referrals, sign calls and traditional advertising can only take you so far in the 2008 marketplace.

The Unique Homes Magazine has listed 25 luxury home markets to watch in 2007 in its January issue. According to the Unique Homes report the 25 luxury markets will indicate where the luxury real estate market is heading to. These markets along with features that make them stand out from the rest are worth watching out for.

The following is a brief report on the top 10 luxury home markets to watch for price increases or reductions in 2007.

1. Annapolis, Maryland. The waterfront city located on Chesapeake Bay offers excellent boating and affordable prices compared to Washington’s luxury enclaves. With Washington and Baltimore within reasonable commute, this city is highly desirable.

2. Asheville, North Carolina. An eclectic ambiance and low-key lifestyle attracts people to Asheville which continues to remain one of the hottest places for luxury home buyers.

3. Aspen, Colorado. From a ski enclave this luxury market has grown into a platinum location. With its four-season appeal and restrictive zoning policies, Aspen is still a highly-sought after destination.

4. Atlanta, Georgia. The city offers several new upscale communities, numerous lifestyle amenities, retreats and much sought after waterfront luxury homes.

5. Austin, Texas. A strong real estate market that saw record gains in 2006, the reputable University of Texas, the scenic lakes and the great music attracts buyers to this hill country.

6. Bellevue/Medina, Washington. With prices going up at 28 percent, the market has still not peaked and several upscale neighborhoods are available at a lower price range when compared to other markets.

7. Beverly Hills, California. One of the top ranked luxury markets that is perpetually in demand, Beverly Hills continues to be untarnished and idolized as the Mecca for luxury. Hollywood Hills is currently a hot market for buyers.

8. Idaho. The growing resort markets in the state garner attention for the state that is making its presence felt in the luxury home market.

9. Jupiter, Florida. The boom has arrived here after Tiger Woods’ purchase of a 10-acre estate for $38 m. The market continues to surge on this exclusive island.

10. Manhattan Uptown, downtown, midtown. The luxury market is upbeat with record sales of more than $5 m in 2006 accelerated by Wall Streeters. Co-ops and town houses are favorites among buyers here.

If you are interested in buying or selling a home, condo or any other type of real estate in any of these markets, be sure to seek out the services of a real estate agent to advise you about current local market conditions.

The real estate appraiser is tasked with carrying out a completely objective assessment of a property and will normally provide a written evaluation report. This is accomplished by a physical inspection of the property, as well as a comparison to other similar properties for which the value is already established. To make a determination about value, the appraiser gathers details such as the size of a property, size of the lot, location, condition, best use of the property, amenities, etc.

After this initial inspection, the appraiser may scout the neighborhood to compare the property with other similar properties in the neighborhood by age, size, price range, etc. The appraiser then gathers additional data from several sources such as the local Multiple Listing Services (MLS), which provides information on current and recent comparable sales. The appraiser also gathers information from his/her own past experience in the local market. All of these sources of information are taken into consideration while writing the appraisal report, which will provide an estimate about the value of a property.

There are many reasons to use the services of a qualified appraiser. When purchasing real estate, an appraisal provides you with a negotiating tool and helps ensure that the price you are paying is appropriate. If you are selling your property, the appraisal will help you determine an appropriate price range. Besides real estate and mortgage transactions, you may need to order an appraisal to lower the tax burden (assuming the value is really lower than the value established by taxing authorities), to establish the replacement cost of insurance, to settle an estate, etc. An appraiser only gives an estimate of the value of the property. A real estate appraiser is not to be confused with a home inspector.

If you are considering buying or selling a home, condo or any other type of real estate, you can use the services of a qualified real estate appraiser who will provide an estimate of the fair market value of your property.

There are two major reasons why it is prudent to buy investment property in college towns now. When compared with other rental markets, the rentals in apartment buildings in college towns are much stronger and hence more profitable. This has been augmented by the fact that apartment buildings in college towns are fewer in number. This demand for apartment buildings has also increased due to the rising admissions in colleges mostly from the Gen Y or the echo boomers, which has further increased the asking rates in the college town rental markets. These properties have a low vacancy rate, especially in buildings located near the campuses. Investors in commercial apartment buildings also get to increase their rent with the mounting demand making such investment a highly profitable venture.

So if you are a prospective landlord who has decided to encash this favorable situation, then you can start with choosing the college town that has the lowest ratio of university-owned beds to the student population. As Michael Zaransky, co-founder of Prime Property Investors in Chicago says, prospective investors would do well to pick the college towns that have the ratio of university-owned beds to students at 30 % or lower. One should also look into colleges that propose to expand their student ranks by 2 or 3 % every year.

Investors should also need to take into consideration the disadvantages involved in owning commercial apartment buildings in college towns. The business could be trying sometimes, and involves risks with college policies liable to changes and the difficulty involved in predicting volatile student demand. However, considering the high rate of returns that the investment has to offer, the pros seem to far outnumber the cons making buying investment property in college towns a smart option.

Some Austinites are not excited about the changes going on. The corporations moving in, the family-owned and operated businesses go down while the thirty-six story condos go up. People who have lived here all their lives (or even just more than ten years) say that this is a different city than the one they remember. Back when they might not even have called Austin a “city.”

There was a time when Motorola was just a type of phone people had, not a place where they worked. When video games were a thing people played, not designed. Where Dell was a thing from a song about a farmer, not a computer company. In short, there was a time when Austin was a big, friendly village where everyone seemed to know everyone.

Now, it’s hard to see the sky without noticing the foreboding skeleton of an incoming condominium projects or a crane in your periphery. Developers are buying up land and displacing local businesses in order to get the best spot downtown for a high rise that will dwarf all the others, that will sell for more money, that will be nicer and closer to all the downtown Austin attractions.

But what are those attractions?

There will always be a Congress Bridge, and so there will always be bats. But will people want to walk from the Sheraton to see them, then get a drink at the Coyote Ugly Saloon franchise? Will they want to eat at the Baby Acapulco’s? What will make the town special when Las Manitas is gone, when all the little businesses that got us to this point are gone, and the only choices for restaurants are in the lobbies of the newest hotels?

What will make Austin Austin? It’s a good question.

It’s easy to see that the city has lost some its appeal. Its uniqueness, its originality. Big business has a way of doing that. But is it so bad? Is it really true that there will be nothing left?

Those small, local places brought people here, it’s true. And they certainly gave Austin its flavor. But millions more people are here now. The city has grown by leaps and bounds. People still need places to live. And the more people there are, the more money is being spent. There is much to be thankful for when we think about this new “bigger” Austin. The Austin real estate market values go up. Many businesses prosper. The city has more money to improve infrastructure and city services like parks. Its hard to allow it to change some of what we love, and some of the changes I’m not happy with. But overall I think it will be okay.

The key is that the people are still here. The same people that made Austin the coolest city in the… well, in my opinion in the entire country —are still here. They’re still waving at you from their yard, still smiling at you on the street. The buildings aren’t the personality in the city —the people in them are. So let’s make sure those people don’t go anywhere, and we’re all gonna be just fine. Yes, we may have to part with a couple businesses and landmarks dear to our hearts, but as long as Austinites keep true to what we love about this city, we will retain the part of our identity that is the most important.